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influencer marketing agencies london

2024

1. The Goat Agency

If your potential customers spend most of their time on Instagram, be sure to check out The Goat Agency. Rated as one of the leading Instagram influencer marketing agencies along with Moburst, Audiencly, Kairos Media, they’ve also been identified by Adweek as Europe’s fastest growing agency.

In the eight years that they’ve been in business, they’ve partnered with hundreds of brands. In addition to Instagram, they also use YouTube, TikTok, Snapchat, and many other social media channels to share their end-to-end campaigns.

One of their unique selling propositions is that their agency is powered by influencers. They also combine unique performance data collected in their CRM with real-human relationship management.

In addition to London, they also have an office in New York City.

Key services and features include:

• 💷Paid social
• 💷Content production
• 💷Social media management
• 💷Paid social

2. Moburst

Moburst is one of the leading 55 influencer marketing agencies and the brains behind award-winning campaigns for global brands such as Samsung. From drafting briefs to reporting and everything in between, their influencer marketing specialists can take care of all the key steps involved. They also have a powerful network of influencers that work with various product categories.

One of the benefits of working with Moburst is that they can also repurpose influencer-generated content (IGC). This added service can make the process more affordable.

Plus, to help you stretch your marketing dollars even further, they also include real-time optimization in their seven-step process. They have a group of data scientists at hand to uncover opportunities worth exploiting, test, and implement changes quickly based on what the testing revealed.

In addition to London, they also have offices in New York City, San Francisco, and Tel Aviv.

Key services and features include:

• 💷Product consulting
• 💷Social media management
• 💷App store assets
• 💷Video production

3. The Influencer Marketing Factory

The Influencer Marketing Factory is a global influencer marketing agency with headquarters in London and branches in other major cities across the globe. The agency’s primary goal is to unlock and maximize the potential of its clients by employing a data-driven strategy for boosting brand awareness and conversions. The team of professionals at the Influencer Marketing Factory is adept at running various effective social, digital, and influencer marketing initiatives. They can be reached around the clock for any kind of project and are passionate about educating clients about the most recent advances in influencer marketing and social media.

The Influencer Marketing Factory’s workforce delivers superior digital marketing services, including influencer marketing campaign development, talent management, and oversight of social media and native advertising. The agency generates an individualized and effective strategy for its clients based on their company goals. This includes determining influencers, setting KPIs, real and native storytelling, administration, contracts, and extensive reporting and analytics.

TikTok Influencer Marketing Agency, YouTube Influencer Marketing Agency, TikTok Ads Agency, TikTok Growth Agency, Instagram Influencer Marketing Agency, Talent Agency, Reels Influencer Marketing Agency, and Twitch Influencer Marketing Agency are the eight dedicated sub-agencies of the Influencer Marketing Factory.

Key services and features include:

• 💷Influencer Marketing
• 💷Social Media Marketing
• 💷Digital Marketing

4. Kairos Media

Kairos Media is one of the leading social media marketing agencies in the UK and boasts major global brands like Pizza Hut, Heinz, and Krispy Kreme. Included in their list of services is influencer marketing. In fact, that’s where they started when they formed over five years ago. All the other services that they’ve added are built around influencer marketing.

For example when Heinz approached them for a campaign, they targeted macro influencers on Instagram and Twitter. The result — over 1,200 influencer posts that generated 55 million impressions.

In addition to London, they also have an office in Manchester.

Key services and features include:

• 💷Content production
• 💷Social strategy
• 💷Paid media

5. House of Marketers

If you want TikTok to be your go-to platform, you can check out House of Marketers, one of the best TikTok influencer marketing agencies created by past TikTok employees and partners. They label themselves as a “success-driven TikTok marketing agency” and focus only on this platform.

As for the industries that they serve, they have a proven track record of working with apps. Whether it’s to lower your cost per install, increase your conversion rate, or attract more installs, they can help with all of it. For example, for Freetrade, a UK stock trading company, they partnered with six TikTok micro influencers that managed to generate a conversion rate of nearly 7%.

They can create influencer marketing campaign strategies from scratch by keeping your target market, brand’s personality, and goals in mind. This strategy will be the basis on which your campaign is built.

To do this, they follow a three-step process. First they plan. Then, they research. Last, they brainstorm creatives and select the influencers.

Key services and features include:

• 💷Paid social services
• 💷TikTok Ads management
• 💷TikTok business profile content

6. inBeat Agency

While some influencer marketing agencies believe in strength in numbers, inBeat Agency prefers to be selective when it comes to their talent roster and have worked with about 15,000 influencers to date. The reason for this is that they choose to work with only the top 2% of influencers on TikTok and Instagram. Add to that the fact that they stick to micro influencers and you can look forward to real engagement.

While they prefer to partner with micro influencers, they can create various types of content within two weeks. For example, when Nordstrom partnered with Wildfang to create non-binary clothing, over 150 content assets were created for the campaign. The result — more than 4 million impressions.

In addition to London, they also have several offices all across the world.

Key services and features include:

• 💷User-generated content production
• 💷Paid advertising
• 💷Focus groups

7. Audiencly

When Audiencly first started in 2018, they had a very specific niche — gaming. Fast-forward five years and they’ve also made a name for themselves in lifestyle marketing. While they’re more specific about the industries that they serve, they’re happy to work with companies of all sizes using Instagram, YouTube, TikTok, Facebook, and Twitter as channels.

With regards to their influencer marketing services, they use a predefined seven-step process. Everything gets kicked off by defining KPIs and goals. After they’ve matched the right influencers to your objectives, target market, and campaign strategy, they’ll also share detailed reporting.

On top of helping brands with influencer marketing, they also include influencer talent management for influencers. They have over 5,000 gaming influencers and lifestyle content creators in their roster.

In addition to London, they also have two offices in Germany.

Key services and features include:

• 💷Social media marketing
• 💷Paid media
• 💷TikTok ads

8. Open Influence

Founded over a decade ago, Open Influence is one of the leaders in influencer marketing in the UK. Unlike many of the other influencer agencies that stick to only a number of industries, Open Influence is much more open and has served a long list of industries including food and beverage, consumer goods, and travel. They’re also platform-agnostic and will let your best interests guide them instead of the other way around.

They dub themselves as a “campaign co-pilot” that can take care of all the aspects involved. That said, they firmly believe for creator marketing to be effective, it needs to rely on more than just creative thinking and for that reason they also use sophisticated tech for various tasks. Their campaigns are extremely strategic and leverage advanced AI algorithms to take your brand to the next level.

In addition to London, they also have a number of other offices across the US as well as in Milan and Hong Kong.

Key services and features include:

• 💷 Brand research
• 💷 Creative strategy
• 💷 Photography and videography
• 💷 Analytics and reporting

9. Socially Powerful

If you specifically want to use video content in your influencer campaigns, be sure to check out Socially Powerful. They’re rated as one of the best video production companies and have worked with some of the biggest brands including names like Sensodyne, Evian, UberEats and many more.

What makes them such a great choice for influencer content is that the influencer marketing space was their birthplace and they’ve evolved as the industry has grown. This means that their social scientists, as they like to call them, have a deep understanding of the nuances involved. Plus, they also work on all the channels including social media platforms like Twitch, WeChat, and LinkedIn that other influencer agencies often exclude. As they like to put it, they go wherever attention goes.

In addition to London, they also have offices in New York, Dubai, and Beijing.

Key services and features include:

• 💷Social video and content production
• 💷Paid media
• 💷Social commerce
• 💷Community management

10. Fanbytes by Brainlabs

Similarly to Disrupt, Fanbytes focuses on younger target audiences, more specifically Gen Z consumers. Along with TOP Agency, they’re one of the top marketing agencies for millennials and Gen Zers and have helped names like Nike, Samsung, and Burger King appeal to younger audiences. In fact, even other leading social media agencies have turned to them for help with their client’s campaigns. When Coolr needed a way to help their client Burger King appeal to the tastes of younger diners, they created a “Conspiracy Challenge” TikTok campaign. The result — an engagement rate of nearly 17%. Not only that, but they also exceeded the target set for views by 15% all in the span of less than two weeks.

They’ve helped hundreds of other brands and collaborated with 10 times more influencers. Not only will they introduce you to the most suitable influencers in their award-winning network, but their team will also come up with unique creative angles. Then, to optimize your influencer-generated content, they also have an in-house team of paid social specialists. As all their campaign activations get run via their platform, influencer and content approval is much faster.

In addition to TikTok, they also work across all the other main go-to platforms of Gen Zers — YouTube, Snapchat, and Instagram.

Key services and features include:

• 💷Social listening
• 💷Performance marketing
• 💷A/B testing

11. IMA

IMA is a full-service influencer agency that can handle campaigns from start to finish. Not only do they oversee all stages of the process, but they also work with a broad range of channels. These channels include all major social media platforms, as well as less traditional ones such as Weibo, making them an excellent choice if many of your potential customers are based in Asia.

What’s more, they don’t represent any influencers, meaning you don’t have to use an existing network. In fact, IMA is happy to find the perfect influencer for each campaign with their database boasting over 19 million potential influencers!

In addition to London, they also have offices in Europe, the US, South America, and Asia.

Key services and features include:

• 💷 Influencer search
• 💷 Content guidelines
• 💷 Paid social
• 💷 In-depth reporting and analytics

12. Cure Media

European fashion brands can check out Cure Media. Founded in 2014, they’re an award-winning influencer marketing agency that works with micro and mid-tier influencers. They’re also certified by the IAB as a qualified influencer marketing partner.

To date, they were involved in more than 20,000 activations and have a long established network of fashion and lifestyle micro influencers to which they can turn to for future projects. While they describe themselves as devoted fashion specialists, they’re also happy to work with labels in the lifestyle, beauty, and homeware niche.

In addition to an office in London, Cure Media also has offices in Germany and Sweden where their headquarters are also located.

Key services and features include:

• 💷Data-driven strategy
• 💷Continuous optimization

13. TOP Agency

TOP (short for test, optimize, perform) is a full-service marketing agency with a massive global presence. From finance to food, they’ve worked with an array of sectors.

One of their unique traits is their emphasis on data. Creating measurable results is the name of the game for them.

In addition to influencer marketing, they also focus on branding, creative, and public relations. In fact, they prefer to create integrated marketing campaigns so that the true power of influencer marketing gets unlocked. With regards to their influencer marketing services specifically, they have a proprietary network that include influencers of all sizes. All their influencers are screened beforehand and only the ones that have a genuine interest in your brand and its offering will be assigned to your project.

In addition to London, they have offices in several other cities across North America.

Key services and features include:

• 💷Influencer marketing training
• 💷Market research
• 💷Brand strategy
• 💷Full service PR campaigns

14. Disrupt

If your target audience is mostly younger audiences, be sure to check out Disrupt. Based only in London, they’re a purpose-driven influencer marketing and paid social agency that’s run by a team of influencers and “social natives”. Together, they narrate culturally relevant stories to help land their clients the attention they deserve on all the major social platforms including Snapchat, Pinterest, and TikTok.

To help them do this, they use data to foster strong relationships with creators. On top of influencer selection and relations, they can also help with campaign management and reporting.

No challenge is too big for them, not even getting Gen Z consumers interested in a museum. And, their work has been awarded. It’s especially their use of budget and the ability to integrate campaigns across multiple channels that have been praised.

Key services and features include:

• 💷Content marketing
• 💷Paid social
• 💷Social media management

15. Buttermilk

Buttermilk is a full-service influencer marketing firm that assists clients at every stage of the process, from conception to implementation to evaluation. The agency has an average engagement rate of 8%, which is higher than the industry standard of 2%, thanks to its versatile, customized strategy. Buttermilk combines an experienced workforce with cutting-edge tools to create high volumes of branded content on demand at a low cost. The Buttermilk team has an in-depth knowledge of what works and what fails due to their monthly interactions with more than 1,000 influencers. This evidence-based insight removes ambiguity from their clients’ marketing campaigns, maximizing their ROI.

Buttermilk understands that most brand initiatives fail due to a lack of social-first competence, which leads them to be smothered by algorithms. Given how well the firm translates corporate goals into influencer and social media strategies, the agency can extend the client’s budget more.

Buttermilk delivers an array of essential services, and its influencer marketing is set up to run both small- and large-scale campaigns. The team provides solutions for brand awareness, content creation, campaign activations, product launches, and events to make maximum impact. They also deliver campaign strategies for both influencers and social media, campaign planning, consumer insight research, influencer research and discovery, and analytics and reporting.

Key services and features include:

• 💷Influencer Campaigns
• 💷Community Management
• 💷Paid Social Advertising

16. Purple Goat

Contrary to other influencer marketing organizations, Purple Goat Agency places special emphasis on the needs of people with disabilities. The firm prides itself on being an inclusive marketing agency, partnering with some of the biggest organizations in the world to create marketing campaigns that are not only immensely representative, imaginative, and authentic but also produce exceptional commercial results.

The Purple Goat is the first influencer-first disability-focused marketing firm in the world, with programs and collaborations with handicapped creators in more than 30 regions. The agency combines the best practices of other influencer marketing firms with the unique perspectives and skills of people with disabilities to better serve its clients. By partnering with creators with disabilities, the agency can better promote their client’s brand among the worldwide disabled community of 1.3 billion people and beyond.

Aside from influencer marketing, Purple Goat also provides brand strategy services, content creation, training and consultancy, and research and insights. Purple Goat has the capacity to achieve data-driven, verified results by elevating the voices of people within the community and telling authentic, natural stories about disability.

Key services and features include:

• 💷Influencer Marketing
• 💷Brand Strategy
• 💷Content Creation

17. Seen Connects

Seen Connects, which launched in 2016, powers campaigns with genuine content. The agency is a forward-thinking influencer marketing firm staffed by strategic thinkers, creative disruptors, and motivated producers who strive to get under the brand’s skin and give life to its vision. Seen Connects is a collaborative creative framework for influence marketing that centers around three foundations: archetypal alignment, human connections, and meaningful data.

By identifying a brand’s archetype, the Seen Connects team is able to pinpoint influencers aligned with that brand’s goals, laying the groundwork for productive collaboration based on shared values. The team then employs a long-term perspective on influencer relations. A significant portion of the team’s work with brands is to help them collaborate with the appropriate influencers in the proper manner. The team is dedicated to ensuring that every campaign it develops is data-driven and quantifiable. In addition, they tailor monitoring and evaluation plans to the client’s campaign.

Seen Connects pairs its customers with influencers based on four categories: celebrity, established, emerging, and entry. The firm has established an unparalleled network of highly engaged influencers, and together they work to produce real, outstanding creative campaigns for an array of companies. Seen Connects, headquartered in London, opened a new office in New York City to better serve clients in the United States.

Key services and features include:

• 💷Influencer Marketing Partnerships
• 💷Celebrity Marketing Partnerships

18. Ritual Network

Using proprietary technologies, Ritual Network helps online video content owners earn more money from ads placed on their videos across several platforms. The agency is one of a select group of verified YouTube Networks, connecting big brands with up-and-coming content creators.

Ritual Network is also a creative digital marketing agency that offers influencer marketing, creative campaigns, public relations, video production, video distribution, and video marketing. The agency has worked with some of the world’s biggest brands as well as fast-growing startups. Ritual Network follows a five-step process for influencer marketing: strategy, influencer identification, creative strategy, content creation and delivery, and measurement and analytics.

Its workforce employs their experience and aggregated information to inform clients of every decision they make, guaranteeing that they consistently exceed their goals. The agency also provides a free influencer marketing primer for beginners.

Key services and features include:

• 💷Channel Management
• 💷Creative Services
• 💷Brand Management
• 💷Creator Platform

19. Influencer Matchmaker

Influencer Matchmaker is an established marketing agency in the UK that connects businesses with influencers and celebrities. It builds and executes custom influencer marketing strategies and campaigns that boost its client’s online visibility, ROI, and brand love through its global network of true digital content creators.

Influencer Matchmaker helps its clients grow by using customer-centric tactics. Its marketing team tailors plans and strategies based on the needs of its clients.

Automotive, gaming and eSports, music and entertainment, celebrities, beauty, health and fitness, reality TV, travel, and lifestyle are just some of the industries that Influencer Matchmaker serves with its influencer marketing tactics.

Key services and features include:

• 💷Brand Partnerships
• 💷Influencer Management
• 💷PR & Media Support
• 💷Expert Matchmaking

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